Shock Your Client Prospects with This

We’ve all had that client we wished we never contracted with. We knew better but for a mired of reasons we lied to ourselves that it wouldn’t be that bad or they would change. Wrong! Equally, we have lost out to the client we really wanted and just knew we were the best fit, yet they didn’t choose us.

How do you make sure this does never happen again?

Amp up your company story, mission, values, benefits, and opportunities.

How? A best practice is emerging among our clients about creating awesome customer experiences. It’s called a Culture Book.

A Culture Book will illustrate the personality of your company, your values, what it’s like to work with you and what makes you unique. It will talk about what they can expect when they are a client. You are looking for others who want to work together like you do because your culture resonates with them. They see themselves fitting in as a client or they don’t. And if they don’t, isn’t that a good thing?

The Culture Book can be used as an initial screen for fit and as part of your proposal. Can you imagine how you’d react if you received a Culture Book from one of your vendors or suppliers? Amazed, I am sure.

Don’t sell your company short. You have more to your story than you’re telling- share what it’s like to be your client. Then see not just your sales increase but also the fun you’re having to interact with clients who understand you.